Pinfold Skin Clinic
Case Study: Elevating Online Presence for Pinfold Skin Clinic
The Challenge
With over 20 years in the beauty industry Pinfold Skin Clinic a specialist aesthetic clinic had recently moved to a new location 20 miles from their current area. As a complete rebrand they needed to quickly establish themselves and connect with the new client base.
With the objective to become, the premier skincare destination in the new area. It faced a significant challenge with its online visibility competing against established clinics. Their website lacked modernity and struggled to rank effectively on search engines.
The Solution
Our team crafted a comprehensive solution focusing on web design, local SEO and PR. A website was created with a contemporary, user-friendly design optimised for mobile visitors and search engine performance. Simultaneously, we conducted an SEO assessment, pinpointing relevant keywords with implementing a strategic SEO strategy to increase organic visibility. Leveraging Google Business profile optimisation techniques to amplify visibility and attract qualified leads to the business.
The Result
Over the course of 16 weeks, Pinfold Skin Clinic experienced a notable 40% increase in organic search traffic, a 55% rise in click-through rates from Google local business, and a significant improvement in overall website engagement. The seamless integration of Web design, local SEO, Social Media and PR, resulted in a substantial boost in new client inquiries quickly establishing the clinic’s position as the go to place for skincare treatments.
